Look and content of your website instantly decides if the visitor stays or goes. An unclear design and wishy-washy content stops the visit immediately. As in other areas of life, the first impression counts. Due to statistics is a matter three seconds.
In consultation with you, I will propose and design a clearly structured internet presence that suits your goal and financial frame: From a static site with central information to a lively, regularly updated and growing website with current offers. Ideally complemented by a blog. Written in generally understandable language while maintaining the desirable depth of content.
Sometimes it helps to revise existing texts and sharpen the language. Often the content has to be completely reworked and the texts need to be freshly drafted. I have already done this for various sectors: for the trade, crafts, commerce, mechanical engineering and yacht building.
In order to survive in the merciless Google competition, the right keywords in the right place are just as important as clever meta descriptions of all pages and articles. Should you have the necessary time and leisure to familiarise yourself with this special matter, you can do it yourself in days of work.
If you prefer to devote your attention and time to your actual work, it is clever to delegate this task. The question of how much effort is worthwhile for this should be examined individually depending on the industry, competition and your target group. You can waste a lot of time and money here for modest success. Or you take appropriate and worthwhile measures.