Press work

Your offer is well received if cleverly presented in suitable media. I have done this for the craft, mechanical engineering and the boating industry: starting with discretion ahead of the upcoming product launch and the willingness to delve into your topic in such a way that the presentation is convincing both technically and verbally. This is my way of working and my professional mode for many years.

Introduction Classic Swedish Yachts
Introduction Swede 68 on behalf Classic Swedish Yachts

Sometimes I am asked to find a name for a new product. I will look for your unique selling proposition to be clearly presented in comparison to comparable products. Usually I am providing a short and a long version. If you do not have a press distribution list yet, I am setting one up one on this occasion as well.

Presentation Elbe 33 Lütje Yachts
Presentation Elbe 33 on behalf Lütje Yachts

It is common today to promise the moon. Every clear-thinking person knows that everything is impossible. Decision-makers with a considerable budget – whether it is a sound investment in mechanical engineering or a luxury item like a yacht – do not like to waste their time with exaggerations and puffery.

Presentation Peute eins
Presentation of industrial estate in Hamburg Peute eins

That is why I recommend to stay with the facts: Projects are projects and I feel they should therefore be presented as what they are. Machines that have already been tested or yachts that have been launched are something else. Your client will quickly find out the difference between project and reality anyway.

Especially when writing texts, it is important to start soon. Results of quick shots are rarely convincing. It is better to leave a text for a while. With the necessary distance clients and I often see clearly what is actually important for the reader/customer and which aspects that initially seemed indispensable should be left aside.

→ Bild Zeitung, → Welt am Sonntag, → Süddeutsche Zeitung, → Float Magazine, → Welt am Sonntag, → Der Hamburger, → Press work for Peute 1, → Press work for Michael Schmidt Yachtbau/YYachts, → Press work for Classic Swedish Yachts, → Press work for Sortec, → Press work for Luetje Yachts